Heaps Normal:
Secret Sofa

Scope of Work:

Branded Content Campaign Content Digital Film

There are no extraordinary people, there are only ordinary people doing extraordinary things. This is the story of a few ordinary people who make extraordinary music. Our intention is to show how they disrupt this idea for people to accept that they are, uniquely normal.

Heaps Normal’s fresh, non-alcoholic beer invites you to create your own normal when it comes to mindful drinking.

With a mission to introduce the product to a passionate music loving audience, and inspire them with genuine stories, we partnered with Sycco and The Kite String Tangle to tell the story of their own ‘normal’ in an intimate way. And there’s nothing more intimate that a chat with your mate on the sofa.