For a technology giant, connecting all the way down to the device in your hand or home is a powerful move. To go from tool to prized artifact, useful to indispensable, requires an emotional connection. Cue the music.

We brought revered Australian artist – Brooklyn Whelan into the fold to create an immersive VR experience at Splendour and digital content to inspire music lovers. We also threw a neat industry party with artists, influencers, Samsung phone owners and media attending.

With impressions reaching into the millions, and every fourth festival attendee hitting the VR experience, the impact was significant, widely-felt and still on-going.