Visa wanted to get music fans closer to their beloved experience, and in doing so, earn a place in the hearts, minds and wallets of a new demographic. We were able to introduce them to a couple of hundred thousand close friends.
By allowing pre-sale exclusive to Visa users, the brand became synonymous with first access to a huge festival line-up. On the ground, the other less favourable huge festival line-up (at the bar) was dramatically reduced by contactless payment. Thank you Visa.
In a cross-promotion with another partner, Chiswick fine dining, Visa proved a powerful enabler for a corporate hospitality package, further cementing their role. By the end of the festival, Visa had added value, security and ease to countless thousands of festival journeys.