Dare you to explore your edgier self. That’s Rimmel London’s purpose, and ours is to extend the dare to 18-25 y/o female Australian music-lovers. The milestone of the music festival is an invitation to empower.
Festivals aren’t two or three days long. For ticket holders it’s a journey of months, broken into key phases of influence that became the canvas for a collaborative campaign to accentuate and enhance thanks to Rimmel.
Influencers influenced, paid media and retail seduced, digital was shared and on the big days themselves thousands were beautified, with close to 90% saying they’d recommend the brand to friends.