The Splendour in the Grass and Tinder partnership was a match made in heaven and became the perfect home to launch Tinder’s Festival Mode. Bringing the app into a musical environment puts meeting up with one another into a natural context – after all, music evokes passion and connects people, building relationships between friends, strangers, artists and fans. So why not let people wear their love of music on their sleeve?
To share these stories a film series was created called ‘Music Lovers’, following three individuals on their festival odyssey. Documenting the twists, laughter and liaisons enhanced by the app.
When we embark on a campaign we help brands find their place in music culture; so like every good relationship, everybody wins. Music Lovers helped fans meet someone who loves music as much as they do, placing Tinder #1 on their hotlist.