We were briefed to create an activation for Steinlager that engaged 18-34 year olds and showed how Steinlager was a brand that aligned with their values.

The resulting Steinlager bar was a visual stand out of R&V 2022. Three Steinlager-themed shipping containers came together to create an experience that connected with the R&V audience, stayed true to Steinlager’s guiding principles, and built a connection that would live on past R&V. 

Encouraging trial of the new Steinlager Ultra Low Carb, the R&V audience could sit back and enjoy a laidback serving of the fish and chips from the Steinlager Chippery whilst some of New Zealand’s hottest up and coming DJ’s got the party started with live music playing from midday until 4pm.

The experience was visually tied together by artist-designed, large format bespoke artwork that perfectly combined the iconic retro Steinlager brand with modern day art.