Red Bull:
Red Bull Unforeseen at Splendour

Scope of Work:

Activation Branded Content Digital Film Music Strategy

We were tasked with launching Red Bull Unforeseen to Splendour 2022.

Through seeding social content, we took people on a journey over several weeks, encouraging patrons to “seek and you shall find”, mysteriously teasing the experience ahead.

Those who discovered this secret and immersive world within the festival were rewarded with a unique, high-energy experience that made its thousands of attendees feel completely in the moment.

Attendees would enter into an Aerodrome that transported you into the world of Unforeseen. Patrons made their way through the experience, eventually landing in a high-energy club with an aeroplane smack bang in the middle and a line-up of Australia’s hottest DJ talent.