Splendour brings people together, sparking friendships and cementing memories that are shared and shared and shared. Capturing and sharing memories is native behaviour for this crowd and Splendour takes this into overdrive helping inspire the documentation of future legend.
OPPO launched the Reno 5G handset and aspired to join the festival social circuit to share the news, tapping into the audience to engage and build brand love. Just like one of your crew on your festival journey, your mobile is always there. OPPO presented the official festival daily content, driving reach while telling stories about the journey, friendship and genuine passion amongst music lovers.
OPPO became a core brand in the festival story, educating and exciting over 500,000 young Australian’s, supporting the major campaign launch.