Jack Daniel’s Room No.7 was brought to life at Byron Bay Falls in 2022, an experience that brought to life the Jack Daniel’s brand essence of Make It Count whilst driving trial amongst the next crop of independent spirits. 

The focus of the campaign was a premium bar build centered around a dive bar concept. This experience allowed friends a place to gather and listen to local music, whilst being immersed in the Jack Daniels world.

Through multiple digital touchpoints in the leadup to the festival and post-event, we extended the campaign to drive the brand’s alignment within music.