Rosé is trending. Cider is always refreshing. See the opportunity? Strongbow certainly did, and our job was let millennial women (and to a lesser extent men) know there’s a delicious new bev on the block.
A festival is a natural place for trialling new and exciting experiences. We took existing campaign creative, and enchanted it with native insights into how to create desirable moments for the target audience.
A bespoke destination bar was core, surrounded by juicy social amplification enablement and crisp opportunities for positive trial experiences. Delicious.