The Bonds Bandroom

Scope of Work:

Activation Music Strategy

Music taps into hearts and minds and connects with the crowd. Engaging music fans and building brand love, we produced an exclusive live music event ‘The Bonds Bandroom’, which created deep bonds for…Bonds.

Enter, Hatchie. As one of Australia’s fastest rising talents, fans had the chance to win tickets to watch her perform in an intimate live environment. Offering a moment never to be forgotten, Secret Sounds leveraged Hatchie’s large fanbase to connect with Bonds, driving direct sales and providing an important stepping stone in music culture to extend into a future Splendour in the Grass partnership.